It has been accused of not adequately safeguarding young users’ data. The precise definition of an inactive user is unclear. We also get a content breakdown of what people born in certain decades most like to upload and watch. TikTok is a video-sharing platform that doubles as a social network service where users can post short-form videos to express themselves. Saudi Arabia – 9.7mn users; France – 9.1mn users; Germany – 8.8mn users; It is also to be noted that in all of these countries, the majority of the Tik Tok users are Android users compared to iOS users. That is provided it resolves its own problems with unhappy creators waiting for their earnings…. According to Global Web Index TikTok stats (published in August 2019), Chinese Douyin users tend to be a little older than TikTok users from elsewhere. So, without further ado, here’s a roundup of the most newsworthy and jaw-dropping stats about this social media sensation. Challenges are, of course, par for the course for any app that aspires to dominance. The latter has also grown, though not quite as dramatically and from a much higher base. ByteDance founder Zhang Yiming was also involved in a public spat with Tencent CEO Pony Ma. Accordingly, ByteDance earned the rank of the world’s most-highly valued private startup, with a valuation of $78 billion in late 2018 (creeping past Uber’s pre-IPO valuation of $72 billion). Breaking it down by individual city, the most populous cities topped the list, as we’d expect, with Beijing leading Shanghai. Let’s take a look at the top video-sharing platform by category views. What percentage of Americans have used or plan to use TikTok as of December 2019? Unlike the above analyses of TikTok users, these Douyin stats showed a greater proportion of female users in China: around two thirds. This attracted close to 477 million views across hundreds of videos over the course of a week or so. The same applies on the male side, though not quite so starkly, with older male content posters more active (in proportional terms at least). ByteDance was reported to get a syndicated loan worth $1.3 billion in April 2019, from a group dominated by Wall Street Banks. In fact, TikTok / Douyin amassed over 2 billion downloads and penetrated one-third of all social media users on this planet in less than four short years. The 500 million figure, however dates back to an official announcement in July 2018. Here we see a near-perfect gender split. In the 2019 official iOS download chart, TikTok ranks fourth, with the chart limited to free apps. Notably the proportion of Douyin users living in the biggest cities fell significantly between March-May 2017 and March-May 2018. No doubt, many older users will have been left scratching their heads at the rise of this mysterious app. Sources: SensorTower 1, SensorTower 2, InfluencerMarketingHub, Mediakix, TikTok, Statista 1, Statista 2, AppAnnie. In the US, 40% of TikTok users are male, and 60% are female. She is followed by Chen He (54 million) and Liu Erdou (46.2 million). The US comes in second place, with its $36 million contribution accounting for 20% TikTok 2019 revenue. The ban was overturned after TikTok successful demonstrated that it had taken suitable measures to deal with these issues. TikTok has especially been enthusiastically welcomed by many Asian countries such as Cambodia, Japan, Indonesia, Malaysia, Thailand, and Vietnam. In all the campaign utilised 200 influencers – one of whom brought in 70 million impressions. Indeed, a slowdown in download growth was ascribed to a decline in Facebook ad spending. TikTok compilations are common on YouTube however. Outside of China, 43% of TikTok users are aged 16-24, whereas in China over 60% are 25-44. These are the top hashtags used today in terms of popularity, however, you’ll get lost in the sheer number of posts. This represents close to double 2019’s figure of 68.8 minutes. This was not just powered by pure excitement over new functionality for Musical.ly users; Apptopia reports a significant increase in advertising spend by ByteDance in the months following the merger (something not unnoticed by the online commentariat). TikTok’s download rank featured highly in both iOS and Android download charts over the course of 2019. The three were referred to the police for promoting enmity between different groups. This, of course, will put it in direct competition with domestic rivals Alibaba and Tencent. This was a strategic triumph. TikTok still has considerable potential to grow in the US. US social media platform usage: marketers vs. general public. A demographic breakdown from iResearch gives us a snapshot of Douyin users as of September 2019. This is actually down a little on the year’s peak for TikTok users in India, with nearly 80 million monthly active TikTok users logged in September. advanced AI that lies behind much of ByteDance’s success. 37.36% of America’s 267.6 million mobile internet users access TikTok at least once a month. Divestment from these assets has been suggested as a possible solution. Your email address will not be published. Is TikTok banned in Indonesia? Total TikTok downloads crossed the 1 billion mark in early 2019. Q4 2019 represented by far the best quarter for TikTok revenue to date, with quarter-on-quarter growth standing at 100%, and year-on-year growth at a stunning 500% (albeit from a relatively low base). In South Korea and Indonesia, we see a slight tilt towards female users. The average time spent on TikTok per day is 52 minutes worldwide. The number of tiers varies too – often ending at Tier 3. This, however, has its limits. This pattern was somewhat disrupted in 2019 by virtue of what looks like an overspill of enthusiasm from the last quarter of 2018. This internationalisation may prove a crucial advantage as well as a backup plan if it comes out of this contest badly – or, indeed, it falls foul of Chinese authorities. TikTok itself has reported that US users open the app eight times a day in a bid to woo ad clients, with sessions averaging 4.9 minutes in length. This would make it the sixth-most used social app in the world. Selling merchandise or launching your own service/location/music etc. This represents a 25% increase year-on-year. The importance of the market to TikTok is clear. They are 1.5x more likely to promote a brand online if it would enhance their status online – which chimes with the fact that they are 1.3x more likely to be categorised as status seekers. Tik Tok In PC Who Created Tik Tok ? As of November, however, The Verge still described TikTok ads as the Wild West. 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