“The top 1% make a killing. He’s famous for his unparalleled live-stream sales records of makeup products, especially lipsticks , which has earned him the title of “the number 1 seller of lipstick” (口红一哥). Li Jiaqi, a 26-year-old … The 28-year-old “Lipstick Brother”, started out flogging make-up products in Nanchang, a provincial city, and now sells them to millions by live-streaming on Taobao, part of Alibaba, China’s biggest internet retailer—once shifting 15,000 sticks of lipstick in five minutes. Lubomira Rochet, chief digital officer at L’Oréal, a French beauty behemoth, contrasts the bottom-up, “consumer-centric” vibrancy of Chinese e-commerce with the West’s “tech-driven”, top-down approach. Austin Jiaqi Li, der Beauty Streaming-Star oder der „Lippenstift-Bruder“, probiert täglich 300 Lippenstifte in seinem Live-Stream.Einmal verkaufte er 15.000 Lippenstifte innerhalb von 15 Minuten. This article appeared in the Business section of the print edition under the headline "The great mall of China", Sign up to our free daily newsletter, The Economist today, Published since September 1843 to take part in “a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress.”. They sold nearly 300,000 items in nine hours – including 44,000 portions of Mr Li’s favourite hot and dry noodles. Pricier labour than in China may lead to faster automation of online fulfilment. Only recently have they begun to invade each other’s turf. Ảnh: Youku. Share Tweet. In May it introduced Facebook Shops, enabling businesses to set up a single online store on its core social network and its sister app, Instagram. You are here: Home. Using Taobao’s live … Mr Li and his colleagues are endorsing local brands and paying close attention to sales figures. In late 2017, Li shot to fame when he tried on 380 lipsticks on a two-hour livestream video on China’s e-commerce platform Taobao. He's the face of a new crop of salespeople who leverage the power of social media … Through live streaming, influencers like Viya and “lipstick queen” Li Jiaqi can engage tens of millions of potential consumers per day. Are Cruelty-Free Cosmetics Brands Ready For China? For instance, he can always give a precise description of lipstick colors or what skin tone would suit a color the best. Since 2020 Snapchat users can try on make-up and shoes virtually, bolstering what the app calls “shopability”. In omnichannel sales, as in most things e-commercial, Amazon is ahead of the pack. In November Instagram redesigned its home screen for the first time in years, introducing tabs called Reels and Shop, which promote short videos, as well as online retail. View the profiles of people named Austin Li. Student News clone - Founded in 1870, The Webb School is the oldest, continuously operating boarding school in the South and has a history of excellence in shaping the minds and characters of students who go on to accomplished careers in a wide range of f Li says he owns more than 1,000 lipsticks. Li Jiaqi Profile and Facts Li Jia Qi (厉嘉琪), also known as Nicky Li, is a Chinese actress under Feibao Media. It allowed viewers to buy some of its fashion items exhibited by celebrities directly via the video app, apeing what Douyin has been doing in China. Has Luxury Found A Savior In China’s New Pet Craze? However, other online observers wrote that Li is attacking the new line as a way to build up his personal brand as “trustworthy” and to get more money from the many consumers that follow him. We have recently been obsessed with Austin Li (李佳琦), and we are so late to the game. From Amazon’s home in Seattle and Facebook’s in Silicon Valley to Walmart’s in Bentonville, American companies have tended to focus on their core business—be it e-commerce, social media or supermarkets. Before 2020 both social commerce and hybrid shopping provoked mostly bemusement in the West. Ce “Lipstick brother” de 28 ans a commencé par vendre des produits de maquillage à Nanchang, une ville de province, et les vend aujourd’hui […] He once sold 15,000 lipsticks in five minutes. Join Facebook to connect with Austin Li and others you may know. Selebritis . Li Jiaqi knows how to command a crowd – and he does it with ease and grace. Folgen Sie uns auf Instagram ... Der chinesische Influencer Austin Jiaqi Li ist bekannt dafür, einmal 15.000 Lippenstifte in fünf Minuten verkauft zu haben. Over-Charged In China? His professional knowledge increases his credibility and the audience is willing to trust his recommendations. Dia memiliki status sebagai selebritis dan kerap live stream dengan para selebritis lainnya untuk mempromosikan produk-produknya. The most lipstick applications in 30 seconds is 4 and was achieved by Li Jiaqi (China) in Shanghai, China, on 6 September 2018. ALMOST EVERYONE in China knows “Austin” Li Jiaqi. Li Jiaqi is well-known to millions of Chinese women — from young, working professionals to high-profile Chinese actresses like Qi Wei and Lin Yun — but he’s not a movie star or in a boy band. Copyright © The Economist Newspaper Limited 2021. Chinese influencer Austin Li, also known as Li Jiaqi, has been dubbed the “Lipstick King” for his uncanny ability to sell cosmetics during live stream sessions.The 27-year-old is known for his way with words when it comes to describing beauty products, but it was his language that got him into big trouble during a recent broadcast with Chinese actress Yang Mi. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. What Happened: Shortly after Hermès launched its widely anticipated line of lipsticks, called Rouge Hermès, with 24 shades in either matte or satin finishes, China’s top beauty influencer, Li Jiaqi (also known as Austin Li), gave the French luxury brand’s first dip into the lucrative beauty market a scathing review. Chinese influencer Austin Li, also known as Li Jiaqi, has been dubbed the “Lipstick King” for his uncanny ability to sell cosmetics during live stream sessions.The 27-year-old is known for his way with words when it comes to describing beauty products, but it was his language that got him into big trouble during a recent broadcast with Chinese actress Yang Mi. JD.com also has what it calls a “new-markets” business, which works with some of China’s 6.8m local grocery stores. Facebook’s messenger apps, including WhatsApp, can be used to communicate with businesses on its platforms and may eventually be used for sales. The foundation is live video streaming, with constant two-way comments and interaction, like Facebook Live. Despite his assistant’s mediating efforts, Li Jiaqi brutally criticized Hermès new lipstick line, Rouge Hermès. Li Jiaqi. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. Austin Li Jiaqi is a 27 year old live streamer specializing in beauty products, and one of the top influencers in China, with over 40 million followers. Chinese media reports say that on the first day of the campaign – 8 April – these TikTok live-streaming sales across the province garnered 17.9m yuan ($2.5m; £2m). 992 Followers, 918 Following, 496 Posts - See Instagram photos and videos from Lee Jia Qi (@jiaaqi) Bain says that recent inroads notwithstanding, social commerce accounts for a much smaller share of total retail sales in America than in China. Buổi livestream mở đường cho ngày độc thân 11/11, lễ hội mua sắm lớn nhất hàng năm tại Trung Quốc, của ông hoàng son môi Austin Li Jiaqi đã thu hút hơn 150 triệu người xem trong 7 giờ. His Taobao livestream, which attracted over 12 million views, brutally criticized the various shades as “cheap looking,” “unsuitable for Asians,” and “as unflattering as an old mother’s shades.” He snarkily added that Hermès five-year preparation for the line “only served to provide outdated colors used five-years ago.” The clip went viral on Chinese social media, as a host of netizens raved over Li’s honest reviews and firm stance with consumers, leading to the hashtag — TheLookOnLijiaqi’sFace (#李佳琦的表情) — trending on Weibo. Was Gucci’s New Year Collab With Doraemon A Misstep? But opting out of some of these cookies may have an effect on your browsing experience. Russell Grandinetti, Amazon’s head of international retail, says consumers want different things at different times. Bercanda Mesum Saat Live Streaming Dengan Yang Mi, Austin Li Minta Maaf. Li Jia Qi (Chinese: 厉嘉琪; pinyin: Lì Jiāqí, born August 28, 1997 in Hangzhou, China) is a Chinese actress from Zhejiang. Enjoy more audio and podcasts on iOS or Android. Instagram; YouTube; Search. Our Event Calendar has you covered. Au fil des années, Austin a gagné la confiance de son auditoire et permet aux marques mises en avant dans ses lives d’augmenter leurs ventes. The collection debut was poorly reviewed by renowned KOL "Lipstick King" Austin Li during his widely followed web broadcast. Known as the “King of Lipstick” in China, Li Jiaqi or Austin Li, is one of the most well-known livestreamers in China. By clicking “Accept”, you consent to the use of ALL the cookies. Ask any young person in China if they know about Austin Li, the answer is most likely yes. Courtesy of Li Jiagi MILAN — Are livestream sales the new frontier of the retail business? Track the global market performance of the luxury sector in China. [+] while livestreaming on the e-commerce platform Taobao on January 3, 2018 in Shanghai, China. Each live-streaming platform has its own virtual gifts. Sur Yingke par exemple, les téléspectateurs peuvent offrir aux hôtes des yachts virtuels, des feux d’artifice et des voitures Porsche qui peuvent ensuite être convertis en monnaie numérique et enfin de l’argent réel (la valeur d’une voiture virtuelle Porsche est d’environ 700 RMB, ou 100 $). Chinese tech firms are pouring fortunes into them. Other social-media firms are moving in the same direction. Influencer dan selebritis, Austin Li dijuluki … The social network caters to the 160m businesses, mostly small and medium-sized, that use its apps and had to shift online as authorities ordered many physical shops to shut. Sitting in front of a camera, he makes a living from selling beauty products during live streams, convincing tens of millions of potential customers to snatch anything from lipsticks to … Live broadcasts turn the whole process into entertainment. Covid-19 has led to a swift reappraisal. Sitting in front of a camera, he makes a living from selling beauty products during live streams, convincing tens of millions of potential customers to snatch anything from lipsticks to liquid foundation. We have recently been obsessed with Austin Li (李佳琦), and we are so late to the game. They cite China’s higher mobile share of e-commerce—90% versus 43% in America (see chart 2). He notes that Prime Video and Twitch, Amazon’s gaming platform, have attracted “millions of customers” primarily interested in entertainment to its free shipment of goods. Digital firms from outside retail are muscling in, including Meituan, which started out in food delivery, and ByteDance, which owns TikTok and its Chinese short-video cousin, Douyin. Li is also known for her lead role in Wait, My Youth. Photo: VCG. They also represent legacy investments that retailers are loth to undermine. And cheaply, not be wowed by celebrities weather this influencer storm of its main revenues. 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