There are more than 74.99% of Facebook users and only 4.18% Instagram users. You can also position them elsewhere as well (more on this in a few minutes). The company reports that 500+ million daily users interact with Instagram Stories, up from June 2018’s 400 million. The majority of Instagrammers in the United States, or 56.3%, are female while men account for 43.7%. Since then, it’s grown 10 times. According to Instagram’s growth rate data, the company has been adding over 100 million new users every 4 to 9 months – This user growth rate has been consistent since 2014. The 1 billion MAUs made Instagram the 6th largest social network worldwide, with 23.92% of the world’s 4.18 billion mobile internet users access the app monthly. Instagram can help you stay connected through different chapters of … Get Assets. Resources. Instagram is a social-media photo sharing application. 11.01% of the world’s 4.54 billion active internet users access Instagram daily. More females than males are using Instagram. It also skews female. The current number of people that work at Instagram is 450 employees, servicing 1 billion monthly users. Instagram’s latest user announcement comes just … For the most part, Instagram's user base skews younger, with millennials making up the largest share and representing nearly half of the platform's US user base this year. Instagram allow users to place a maximum of 30 hashtags on each post. 130 million Instagram users are from the U.S. 67% of U.S. adults ages 18-29 use Instagram in the United States. When it comes to the number of hashtags you should use, there are hundreds of different opinions. Fake bot fans cost brands $1.3 billion in 2019, according to Cheq projects, a cybersecurity firm for digital media. Instagram and Facebook users are now sitting at 12.23 and 34.6 crores, respectively. Because Instagram has been around for nearly a decade and has become increasingly influential, it boasts a global user audience. According to the latest DAU data, 500 Million people around the world are actively using Instagram daily. Like parent company Facebook, these territories are where Instagram will see the most growth in years to come: As you can see below, an estimated 46.2% of all smartphone owners in the US, regardless of age, have Instagram installed on their phones. Instagram gets a total of 4.2 billion likes per day on its posts from users all around the world. 17) What is the ratio of males to female users on Instagram? The United States is the global leader in active Instagram users, with 116 million users. By comparison, Instagram has always managed to run on a small team when compared to other popular social media players. Cristiano Ronaldo is the most followed profile on Instagram, so much so, every 1 in 5 people that have Instagram follow him – 209 million followers at 20.9% of the platform’s total user base. The number of Instagram bot accounts in 2015 was 7.9% and has risen to 9.5% in 2019. Sources: (eMarketer) (Statista) (Statista) (BankMyCell). What else would you like to see added to this roundup? Thomas Barwick / Getty Images. Using Tabs on Instagram: Review the Home tab. According to the latest Instagram marketing statistics, 60% of users use the platform to discover a new product with 75% of them taking action. Facebook, Instagram, and WhatsApp are down in some parts of the world. Instagram bot accounts could be as much as 95 million of the 1 billion monthly active users, according to a Ghost Data Report. Selena Gomez has highest followers with over 124 million followed by … According to Instagram demographics, the 18-34 group uses Instagram the most. Meaning, globally 1 in 8 people with mobile internet access it at least once every 24 hours, and Instagram’s daily users are higher than the population of South America. Use Instagram as a Social Network . Browse featured articles and topics to learn more about what Instagram has to offer. To connect businesses with experienced professionals Rival TikTok matched Instagram’s 7-year monthly user milestone of 800 million in just four years, so we can expect the top of the table to shuffle soon if their meteoric rise continues to surge. 700 Million monthly active Users. Brazil, Indonesia, and Turkey are the countries that have the highest app adoption, leaving little room for market growth. Another popular social media platform—which is actually a video-sharing app—is YouTube which is used by 85% of teenagers. Here below is a collection of the most up-to-date Instagram statistics for 2020 to give you the current state of Instagram. However, they’ve still added over 100 million new user accounts year-over-year as they expand globally. It eventually gets acquired by Facebook in 2012. *One off engagement spike outside of the standard peak times. What’s The Best Time To Post On Instagram? In total, Instagram’s added more than 200 million users to its platform in under a year, with 100 million of the newcomers signing on between December and the end of April. This international presence, you see below, makes Instagram especially appealing to both influencers and brands for advertising: According to the latest data, America is the country with the highest number of Instagram users, 120 million accessed the photo-sharing app monthly. However, the users by gender are evenly split. Also, according to Instagram Stories statistics, Indonesia is a leading producer of Stories. Next-level SEO training and link building strategies, © 2021 Backlinko is a Trademark of Backlinko LLC. custom-tailored evaluation methodologies Help. Please share your thoughts on this as a comment! As of now, the Instagram app is one of the most popular social networks worldwide. Released in 2010, it is currently available in 25 languages. The release of Instagram Stories in 2016, with features like Boomerang, and stickers have also contributed to increasing the amount of time people spend on Instagram. Due to its media sharing nature, Instagram is a key player in the influencer economy, where people earn money, in part, for the size of your account in terms of followers. Instagram’s latest user announcement comes just … Next up, let’s see how many of those monthly users access the photo-sharing app daily. This is the default tab on which you begin--it's also … Instagram said Monday that it's added another 100 million monthly users. How does that translate terms of scale? Hashtags and shoutouts are great, but even … Influencers with under 10,000 followers get paid around $88 to post. It can’t be longer than 30 characters, and special characters aren’t allowed here. You can also position them elsewhere as well (more on this in a few minutes). For the most part, Instagram's user base skews younger, with millennials making up the largest share and representing nearly half of the platform's US user base this year. —Mega-celebrities. Wednesday at 11:00 am, and Friday between 10:00 am to 11:00 am. It eventually gets acquired by Facebook in 2012. 80% of all Instagram users consist of … The highest concentration of users is in the US at 116 million users. However, Systrom and Krieger realized that users weren’t using the check-in features at all; they were mostly using the photo-sharing features. Download the Instagram icon and other brand assets to use on your website, store window and other marketing material. Instagram ‘s massive growth continues. In total, Instagram’s added more than 200 million users to its platform in under a year, with 100 million of the newcomers signing on between December and the end of April. Hopefully, that will put some perspective on how dominant some of the players in the table below genuinely are! The number of Instagram accounts created is way larger with more than 1 Billion accounts created since its launch in 2010 Instagram provides you with a bunch of filters you can apply … Instagram’s daily user base is 70 million more than the total population of South America. Instagram has surged to 500 million active monthly users and 60 percent of Instagram's users, or 300 million people, now use the app every day. In June 2018, Instagram had reached one billion monthly active users, up from 800 million in September 2017. 7/10 hashtags used on Instagram are branded, marking a turn in user-generated marketing strategies. Ignoring Instagram’s profile as the number one followed account on its platform, the top-ranked list is like a who’s who from music, sports, and entertainment. In 2020, the current number of fake bot accounts on Instagram is 95 million, which means 9.5% of their 1 billion monthly users are fake profiles. Time period Key developments at Instagram 2010–2012: Instagram launches on the iPhone and grows to 13 employees and to 30 million users (closing at $50 million at a $500 million valuation). On average, the best time to post on Instagram is between 10:00 pm and 2:00 pm CDT (Central Daylight Time). UPDATE June 30, 2017 — Instagram now has over 700 million users, and 250 million users use Instagram Stories every day. So how many people use Instagram right now in 2020? Some celebs in the list like Kylie Jenner and Kim Kardashian enhanced their fame and income through social media platforms like this. Here we have the most popular traffic and engagement times on Instagram, and overall you want to avoid posting on Sunday as it has the lowest user interaction out of the seven days. As of June 2018, Instagram passed the 1 billion monthly active users mark. If you’re a brand, it’s not very reassuring to know that 9.5% of your campaign spend is going on fake bot accounts on Instagram. Parent company Facebook loves to flex on significant growth milestones publically. Either way, please jump in and leave a comment below. On Instagram, the main intention is to share and find the best photos and videos. Before selling for half a billion, Instagram only had 13 employees. By checking this data out, you can work out what time zones the majority of your users are in, then plan your posts around that with the top engagement times I’ve added above! Follow. Parent company Facebook owns four of the six top-ranked social networks (Facebook, WhatsApp, Messenger, and Instagram). However, between September 2017 and June 2018, the company had a massive 200 million increase in new user growth. Monthly Active Users Definition (MAU’s): These are registered and logged-in users who visit Instagram’s App or web application within 30 days from the date of measurement. Instagram’s fake bot accounts cost brands an estimated $1.3 billion in a year in the influencer advertising economy, according to cybersecurity firm Cheq projects. Instagram’s predecessor, Burbn. It is professional and only for work purposes. Find the latest Instagram news and updates on the official Instagram blog. Our study contained only 56 users with more than 10 million followers. With 120 million users, the US is the leader when it comes to the number of Instagrammers. Launched almost a decade ago, Instagram has become the ultimate app for entertainment and communication. People visit Instagram’s free app to connect, discover, and be inspired. Follow me on Instagram & Twitter What are the best days to post on Instagram? In 67 days, Instagram hit 1 million monthly users, and by February 2011, funding from investors resulted in the app getting valued at $25 million. Is email marketing an effective way to promote your business in 2021?! P.S. But many users don’t even realize Facebook owns Instagram, and still love the photo-sharing app. In 2020, Instagram is currently ranked 6th out of all social media networks worldwide, with over 1 billion people using the app each month. Although more popular with the younger demographic, 60% of adults are now using Instagram which is up from 26% in September 2014. Currently, around 34.4% of Instagram posts contain no tagged users, which on the contrary shows a slight increase from last year where 40% of posts didn’t tag any users. Getting Started. Indonesia and Russia have 63 million and 44 million of Insta users, respectively. It took four years for nearly all of Instagram’s daily active users to also interact with stories daily. The simplest way of tackling this is to use Instagram’s insights tool, the free analytics available in the app to all professional account users. and we are here to deliver the best service providers Social Media Statistics for Instagram Australia 2020: “Should my business be on Instagram?” is pretty quickly followed by “How many Instagram users are in Australia?” – luckily Facebook/Instagram/Messenger builtin Ads give us Monthly Active Users (MAU) for each platform. This time, with our free browser, we compiled some Instagram demographics data for Australia.Let’s see how many people use Instagram on our smallest continent: Instagram statistics for Australia (September 2018 – May 2019) Many people weren’t happy but Instagram said it would mean people would miss less posts from the people they followed. Daily Active Users Definition (DAU’s): These are registered and logged-in users who visit Instagram’s App or web application every day. I have an Instagram as of 2018. This roundup was a tough one to put together as Facebook doesn’t regularly publish as much data about the other platforms they own, even the second most logged-in social network Instagram. Women lead by 13,300,000 within the 35-44 demographic group. How Many Hashtags Should I Use On Instagram? This doesn’t come as a surprise, considering Instagram is already an important part of millennial culture and continues to thrive. Some developing countries have HUGE populations but low smartphone adoption rates. Influencers with 250,000 to 500,000 followers will get paid around $670 per post. Instagram is one of the top-performing apps which will undoubtedly grow even more in the years to come. In January 2019, Stories have hit the 500 million daily users mark which is an incredible hike from the 100 million users in June 2018. As of June 2018, Instagram passed the 1 billion monthly active users mark. In this data-driven roundup on the platform’s users and demographics, you’ll see exactly why Facebook paid $1 billion in cash and stock to buy the photo-sharing platform 24 months after launch. A picture is worth a thousand words—cliché but true. It has a massive user base and it boasts higher per-post engagement rates than any other social platform. 2013–2016: Instagram introduces features such as videos, direct messaging, and advertising, and grows to over 400 million users. Brands turn to micro-influencers to promote their products, typically with 50,000 to 100,000 followers. While Instagram has a neutral gender-bias format, 68% of Instagram users are female while 32% are male. This number also increases for US-based users. That brings the photo-sharing app to 800 million monthly active users, up from 700 million in … Instagram Stories were released on the platform in August 2016 . 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